In our business, we are the building. If we don’t become authority’s in our niche we will struggle. The fastest way to become an authority is by teaching. In reality, most people will not join your opportunity or even buy your products. If the Know, like and Trust is not formed then people are not going to do business with you.
Marketing starts with a good plan – to have a good plan you need to promote yourself and by this we mean a number of things that we can do immediately.
We have to be absolute on our vision.
- We have to be clear on what our personal brand is.
- We have to dissolve the self-limiting beliefs
- We have to stand out and let our voice be heard.
- We have to figure out what we want to talk about that has incredible value for other struggling entrepreneurs.
- We have to showcase our brand and crush it with Live Video Marketing.
- We need to get people to be pulled towards your business rather than being pushed away, causing them to reach out to you about your products, service or opportunity.
- We need to become the “go too” Authority in our niche so that we no longer have to beg our family and friends to join our business.
What challenges can you help your Prospects solve?
- Mindset. Accounting is changing, but change is hard. It takes 21 times to make a new habit and it’s easy for your resolve to weaken. Hold true to the end result, and COMMIT to change.
- Strategy. Taking time for business planning is essential. Put together a one page strategic plan and define your core purpose, value and vision.
- Structure – WHO is wearing WHAT hat..? Some hats need to be passed on in order to grow successfully.
- Systems. Improve your systems and leverage the power of one to many. Gain time to focus on what is important for your business.
- Accountability. Set your plans, take action and have accountability.
Most importantly, be aware of what NOT to do. Failure to implement (FTI) and ‘below the line thinking’ are OUT.
Online presence
- What are you doing for your online presence?
- Lives, Memes, articles, questions, quotes, challenges, lifestyle
What Do I Need to Start a Business?
To determine whether starting a small business is right for you, it’s essential to know what will be required of you to start and maintain your endeavor.
1. Time
Having sufficient time is one of the biggest stumbling blocks for many people who want to start their own business. One of the most important skills you need when balancing a day job with running a small side business is good time management skills. Learning to prioritize tasks is difficult, but if you fail to do so, you may end up alienating customers and vendors that you need to work with. Learn to take care of jobs that must be done immediately as soon as possible, and delay doing the projects that you know can wait.
Prioritizing business tasks is key, but it doesn’t stop there. Prioritize personal tasks as well to make sure you can carve out sufficient time in your busy day to devote to your startup.
2. Money
Starting a business requires cash (or credit) up front, and buying an existing business often requires a large lump sum payment. Unfortunately, many people want to start a business precisely because they don’t have any money. This can lead such unprepared entrepreneurs to bury themselves in debt.
It’s simply a fact that your brand will need investment, and while investing more money in a business can’t guarantee its success, you can pretty much guarantee the failure of a business that doesn’t have enough. To avoid this situation, thoroughly assess how much you need to start your business and maintain operations. Then, treat that as your baseline, knowing that you will likely encounter several unexpected expenses along the way.
A few basic business expenses include:
- A website
- Brand design platforms
- Advertising designs
- Additional software
3. Patience
Drive and ambition aren’t enough – sometimes the early bird gets the worm, and other times slow and steady wins the race. Be patient, and don’t fall prey to these common misconceptions:
- Don’t Expect to Turn a Profit Immediately. Many people get discouraged when they end each day with less money than they started with, even if they made sales. It takes time and a certain volume of sales to see forward progress, and there will always be days that are slow. Be aware of your monthly “nut” – i.e., the amount you need to clear in order to break even – and make that your goal, not cash in your pocket at the end of every day. When a business is getting off the ground, it can take a while before the profit reaches or exceeds the fixed monthly costs you incur to run it.
- Expect Mistakes. I’m still kicking myself for things I did wrong in the early days of my first business. But while those mistakes cost me money, I learned from them, and I have used that knowledge to prevent similar events from occurring again. Mistakes can be valuable experiences.
- Realize That You Can’t Make Everyone Happy. Unfortunately, the customer is not always right, but you can’t let it get you down. For example, if you let one credit card charge back ruin your day, you may lose other sales because you can’t focus on your job or provide good customer service. Research your industry and market to get a sense of what the customer expects and what types of issues you may run into. When you encounter difficult customers, learn from the experience, and don’t take it personally.
- Some Tasks Are Monotonous. Patience is key even for people who get into a business based on a hobby they love. Many people who turn a hobby into a business really enjoy the day-to-day work, but despise the rest of the work that running a business entails, such as accounting, doing taxes, advertising, and managing staff. You don’t have to enjoy filing quarterly taxes, but you do have to accept that doing the unglamorous and boring tasks is what makes running the business possible.
4. Research
An idea doesn’t need to be unique to be profitable – as long as there’s sufficient demand for your product. In fact, a unique idea won’t necessarily translate into big sales. There’s often a reason nobody sells a product like yours, and that reason may be that nobody wants one.
However, researching and developing your business idea is only the first step – you need to do additional research to find out how to make your idea a reality.
- Do You Need Retail Space? Can you sell your product or service online, or do you need a physical retail location? If so, you may want to rent booth space at farmers’ markets, craft fairs, antique stores, or festivals. This is a low-cost and low-risk approach, as well as a great way to get feedback from real people regarding your product and what you could change or add to make it more appealing.
- Do You Need a Website? Almost every business needs a website (as well as a social media presence), but if you want to name your business something for which a good domain name is not available, you might want to rethink how unique the name should be. If the website is integral to your business, you need to budget a significant amount of money to create something that is attractive and fully functional.
- Do You Need Licenses, Insurance, or Permits? At the very least, you probably need a business license to operate – and if you have a physical location and inventory, you also need insurance. You may need additional types of insurance to protect yourself against liability from your customers, and whether you need professional licensing or other permits depends on the nature of your operation and the laws in your state.
- How Will You Obtain and Store Your Product? Whether you plan to purchase items wholesale to sell, or create products yourself, you need to budget for needed materials and designate sufficient space to store necessary inventory and raw materials.
- How Will Customers Discover Your Product? Advertising is absolutely crucial for a new business, especially if you don’t have a retail location. Create an advertising plan and get quotes for the costs of various advertising venues. Don’t assume people will flock to your business just because you offer a great product – but don’t count on tons of sales due to an advertising campaign either. Response rates on many forms of advertising are 2% or below, so be patient while building brand recognition.
- How Will prospects Receive Your Product? If you have a website, you need to apply for a merchant account with a company such as Authorize.net in order to accept credit cards. You should also have a business credit card and a bank account for your business to keep funds and expenses separate from your personal money. Determine how you plan to ship merchandise, as well as the most cost-effective method. You should also consider the cost of insurance, the cost packaging materials, and the time-frame your customers expect to receive the items.
- How Will You Initially Fund Business Expenses? If you start a business with only enough startup funds to run it for a month or two, you are practically guaranteeing that it will fail. There are some businesses you can start on a shoestring budget, but most require venture capital, angel investors, or money procured via a service like Kickstarter. Most investors want to see that you have money on the line as well – this ensures that you will be especially motivated to run the business well so you won’t lose the funds you’ve invested. Many people charge business expenses to a credit card, but if you must use a credit card, it’s best to open an account specifically for your business.
- How Much Will It All Cost? It’s very important not only to find out what you need, but to find out how much it costs in total. Money is the lifeblood of every business, and knowing how much various tasks or options cost can help you determine what is doable and what is not.
5. Business Plan
Creating a basic business plan can be tedious, but it is very important, especially if you seek financial backing from investors or a bank. It’s also a great litmus test of sorts to see if you’re really interested in running a business – if you can’t take the time to write a basic business plan, even if it’s just a single page, you probably are not prepared to undertake the running of a real business.
