The Business Of Gratitude

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Before you read deeper into this post, I’d like you to do something first: Take five seconds, close your eyes, and think of one thing that you’re thankful for.

It could be an important person in your life. It could be your new car. Maybe you’re just happy to have a roof over your head. Whatever it is, just hold that thought in your mind.

Yes, I know it’s a little cheesy, but do it anyway. You’ll be glad you did, I promise.

See? That wasn’t so bad, was it? It probably felt good, right?

Why is this important? Because doing this on a regular basis will make you a better entrepreneur. Gratitude isn’t just important for your mental health, it’s essential if you want to build a lucrative enterprise.

Gratitude is one of those things you know you should focus on, but when you’re in the midst of hustling to build your business and brand it can be easily overlooked. But did you know that gratitude affects your success? Here are a few major ways gratitude and success are connected:

Gratitude Has Proven Benefits

Several studies have shown that practicing gratitude has definite psychological and even physical benefits. Gratitude can increase your feelings of vitality and optimism, while also giving your overall health a boost. It’s easy to imagine how this can lead to more success both professionally and personally: the more vibrant, alive, and healthy you feel, the more energy you will have to dedicate to your business as well as your personal goals. Plus, if you begin feeling more optimistic, you may be more inclined to take a few of those leaps of faith which are so often necessary when taking your success to the next level. This is one of the major reasons success and gratitude go hand-in-hand.

Gratitude Shifts Your Focus

Have you ever noticed that the more you focus on the negatives- daily inconveniences, setbacks, hurdles, etc.- the more those things seem to grow and consume your time? By choosing to instead focus on the things that are going right and experiencing and expressing gratitude for those things, you will shift your focus. As you notice your wins and successes more often, you will probably notice that your success grows the same way setbacks used to when that’s what you chose to focus on. Plus, by becoming a more grateful and positive person, you will become someone other entrepreneurs and business people feel great being around, which can lead to more opportunities for collaboration.

Being Grateful Promotes a Positive Company Culture

According to polls, less than 15% of people regularly express gratitude to work colleagues. What might happen if you decide to become the exception to that depressing statistic and find ways to thank and show your gratitude for team members, staff, clients, and vendors on a regular basis? Most likely, they will get a boost from feeling appreciated and feel even more motivated to do a great job. Not only will this contribute to the overall success of your business, but it will also promote a healthier and more positive company culture. People will want to work with you and for you, because they will feel appreciated. In turn, they will be more likely to express gratitude for you, which can boost your own motivation.

So, there you have it. Making gratitude a priority not only feels amazing, but it can also help you become more and more successful. If gratitude does not come naturally to you, don’t despair: anyone can learn to be more grateful and make gratitude a habit, even if your tendency is to be a pessimist.

One simple way to begin is to end each day by jotting down a few things you are happy for. Perhaps you are grateful for how well your presentation went, for the beautiful weather outside, or for the fun time you just spent with family. It may feel silly at first, but soon looking for ways to be more grateful and appreciative will come easily.


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